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The Dallas Cowboys Cheerleaders (sometimes initialed as DCC and officially nicknamed "America's Sweethearts.

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During a game between the Cowboys and the Atlanta Falcons in the Cotton Bowl during the 1967 season,[2] a short-skirted, well-endowed.

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arries cotton candy. He became an instant public sensation in Dallas, also catching the attention of Cowboys general manager Tex Schramm..

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ealizing the importance of the entertainment industry to the Cowboys' profitability, Schramm was inspired to form a cheerleading squad.

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Preparing for the 1970 season, Schramm decided to change the image of the cheerleaders to increase attendance.

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he first major changes were creating an all-female squad and changing the uniforms and style of cheerleading routines to be primarily dance.

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Then in 1972, New York choreographer Texi Waterman was hired to audition and train an entirely new squad of women.

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On January 13, 1980, a sequel to the original TV movie, The Dallas Cowboys Cheerleaders II, aired. The cheerleaders have since made.

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DCC has toured all over the United States (on and off the field) as well as overseas. The tour included regular appearances on the United Service.

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The series follows the annual squad's audition process. Traditionally, each episode would include "training camp candidates" and "veteran candidates.