Cheerleader costume

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The Dallas Cowboys Cheerleaders (sometimes initialed as DCC, and officially nicknamed "America's Sweethearts") are the National Football League cheerleading.

Cheerleader costume

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During a game between the Cowboys and the Atlanta Falcons in the Cotton Bowl during the 1967 season, a short-skirted.

Cheerleader costume

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Each hand carries cotton candy. He became an instant public sensation in Dallas, also attracting the attention of Cowboys general manager.

Cheerleader costume

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Realizing the importance of the entertainment industry to the Cowboys' profitability, Schramm was inspired to form a cheerleading squad.

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Preparing for the 1970 season, Schram decided to change the image of the cheerleaders to increase attendance.

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The first major changes were creating an all-female squad and changing the uniforms and style of cheerleading routines to be primarily dance.

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The ten local high school cheerleaders selected for the 1970 season were also involved in completely redesigning the uniforms and creating new dance.

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he cheerleaders have since made many other TV appearances, and their likenesses have appeared on various merchandise such as posters, T-shirts.

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DCC has toured all over the United States (on and off the field) as well as overseas. The tour included regular appearances on the United Service Organizations.

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the cheerleaders produced their own reality television series, Dallas Cowboys Cheerleaders: Making the Team, which aired on Country Music Television.