Samsung Advert Women Running

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A Samsung advertisement featuring a girl walking on my own at 2am has been criticised as “unrealistic” and insensitive.

Samsung Advert Women Running

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With earbuds in, via dark streets and alleyways. At one factor she runs beyond a person on a motorbike on a deserted bridge.

Samsung Advert Women Running

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The advert comes after the dying of 23-12 months-vintage Ashling Murphy, who become attacked even as out running along a canal close to Tullamore.

Samsung Advert Women Running

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Jamie Klingler, the co-founder of Reclaim these Streets, stated the advert was “completely and entirely tone deaf, in particular in light.

Samsung Advert Women Running

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Klingler said it become hard to assume a woman who would feel safe strolling at that point of night time, and that became what made the ad.

Samsung Advert Women Running

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Sahra-Isha Muhammad-Jones, the founder and head of partnerships of Asra running club, a collection for Muslim girls, stated.

Samsung Advert Women Running

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Muhammad-Jones delivered that the advert felt like a missed possibility to spark a meaningful dialogue on ladies’s safety.

Samsung Advert Women Running

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“My first reaction changed into to chuckle. The advert is absolutely unrealistic and absolutely blinkered,” says Esther Newman.

Samsung Advert Women Running

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. We recognize that women often think about preventing walking because of this,” says Newman.

Samsung Advert Women Running

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Newman said that the ad became now not empowering and as a substitute become “shortsighted, naive and comical”.