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For those of us who were there, it's hard to remember the "moment" as a pivotal event, a turning point in Dallas Cowboys history.

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The crowd went nuts, grown men acting like they were 15 for a moment. Obsessed with a distraction called the Bubbles.

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As folklore has it, Bubbles' swing turned the pages of Cowboys history, just as the ice bowl did, with then-president and general.

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Dallas striper Bubbles Cash turns heads at this Dallas Cowboys game in the Cotton Bowl when she walks down an aisle in one of the era's mini skirts.

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But it wasn't until 1972, when a choreographer hired by legendary founder Dee Brock helped give the Cowboys a cheerleading makeover.

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Their history is the subject of a new podcast, brought to life by Texas Monthly and reported and hosted by writer Sarah Hepola.

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He listens to classical music all the time. I'm just in love with these spangly blue-and-white princesses I've seen around town.

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Soon after, he saw a billboard on the Central Expressway featuring a cowboy cheerleader, prompting him to think.

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Still, the cheerleader project remains a fantasy, "until you start looking at all these cheerleader lawsuits. That's when the story begins.

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Sarah Hepola, creator of the new Texas Monthly podcast, "America's Girls," chronicles the Dallas Cowboys cheerleaders.