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In the 1960s, as the NFL grew in popularity due to its television exposure, Dallas Cowboys general manager Tex Schramm.

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In the early 1960s Schramm hired professional models to walk alongside, thinking that attractive women would.

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A year later, Schramm came up with a second idea. He recruited local male and female high school students from the Dallas.

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It was, technically, a cheerleading squad, but Schramm felt something was missing. In 1967, he figured it out.

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At a Cotton Bowl game against the Atlanta Falcons, a local striper named Bubbles Cash created a buzz in the stands as he walked up.

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Schramm saw Cash and immediately envisioned a cheerleading squad dressed in similar outfits.

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Over the next few seasons, Schramm and de Brock tinkered with the team's look and composition.

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In 1972, seven women, who had spent the summer perfecting their routines at a training camp with Waterman.

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That's when ABC's interim director of nationally televised sports, who normally oversees college football broadcasts.

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That's when ABC's interim director of nationally televised sports, who normally oversees college football broadcasts.