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Although college cheerleading has been a part of football for over a hundred years, the NFL didn't include cheerleaders in the mix until.

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In the 1960s, as the NFL grew in popularity due to its television exposure, Dallas Cowboys general manager Tex Schramm.

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In the early 1960s Schramm hired professional models to walk alongside, thinking that attractive women would appeal.

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A year later, Schramm came up with a second idea. He recruited local male and female high school students from the Dallas-Fort Worth.

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At a Cotton Bowl game against the Atlanta Falcons, a local striper named Bubbles Cash created a buzz in the stands as he walked up.

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Over the next few seasons, Schramm and de Brock tinkered with the team's look and composition. Eventually, they settled on all women.

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Dallas Cowboys Cheerleaders | Photo by Ron Jenkins/Getty Images Although the Cowboys cheerleaders quickly.

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One particular cheerleader caught the director's eye. Coached through most of her games with a camera, eventually, the cheerleader noticed.

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Dallas Cowboys Cheerleaders | Photo by John Moore/Getty Images Several weeks later, something similar happened in a contest.

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The Cowboys lost the game, but from that point forward, as Texas Monthly later noted in an article, the Dallas Cowboys cheerleaders.